The Market Will Crash and It's Your Chance to Lead and Make Money Now
#00: An Urgent Call for Entrepreneurs to Prepare for the BIG CRISIS.
The Year of Uprising
In 2025, two-thirds of people worldwide experience moderate to high levels of resentment towards businesses and governments, claiming these institutions complicate lives and cater to narrow, superficial interests. Many believe that wealthy individuals unfairly profit from the system, while ordinary people continue to face ongoing challenges. (Report, 2025)
In his book The Fourth Turning, Neil Howe, a historian, economist, demographer, and leading authority on generational trends, predicts an economic and social crash by 2030. Nations experience 4 seasons of rise and fall; we are in the final season. This crisis is driven by a surge in people’s values aimed at securing a better future.
Neil isn’t the only expert believing in “The Crash.”
In a recent tweet, Robert Kiyosaki, the author of “Rich Dad, Poor Dad,” expects the same crash. He has been predicting it for 10 years and still sees it coming.
However, he says:
“The good news is you can still do something and maybe even get rich, very rich.”
Robert believes that investing in gold, silver, and bitcoin is the way to survive the crash. That’s true but incomplete.
You need to detach from the corrupt system and start your own personal brand + invest in Gold and Silver.
We must understand what’s coming next and how to survive it. Personal brands are the future of businesses and the key to survival to make it beyond 2035 successful and with a better world. You’ll build a life, discover yourself, run your business, and make money, all while you save people from their problems along the way.
You have everything you need to get started, and that’s my mission: to help you get started.
1- The World is Changing, and You Need to Wake Up. NOW
A couple of years back, people bought a cup of coffee for a photo of it with their name misspelled on a plastic cup of iced coffee.
Almost two months after social media users called for a boycott of Starbucks due to its support of the Israeli-declared war on Gaza, the company lost nearly $12 billion in NASDAQ stock market value over the previous two weeks. This disaster hit Starbucks in under two months.
That day the stock fell by 1.6%, marking the 11th straight session of decline, the longest downturn since Starbucks went public in 1992. Overall, this drop has wiped out 9.4% of Starbucks’ market value, equivalent to nearly $12 billion lost.
2- The Looming Death of Our Economy: The Wasteful Cycle
Consumerism and materialism underpin a dying society. Both concepts promote a culture of excess and overconsumption. Businesses guided by this ideology flourish on unsustainable resources, fund wars, and exploit labor, further widening the gap between the rich and the poor.
The problem with consumerism is that it demands a constant flow of money and products, which is impossible to achieve. Most tangible products, like water bottles, laptops, and smartphones, aren’t 100% recyclable, so they retain only some value, while the rest ends up in landfills.
Due to this unsustainable cycle, intrinsic value is lost, and consumerism is self-destructive.
People who were born into the system will resist accepting that consumerism is wasteful. They’ll ask, “How come this “wasteful” cycle is still “thriving? “
That’s a wrong question. The question must be: Why do governments keep printing more “paper” money, and why does inflation keep rising?
The Economy Is NOT Flourishing; It’s BLOWING UP!
Governments print money to compensate for lost value, depleting more natural resources and leading to high prices and poor quality. Nature will make us pay the price! No wonder climate change and deforestation are the new epidemics of the 21st century. This wasteful cycle is not thriving; it’s pretending to be flourishing with “plastic surgery” that hides death under an image of progress. Governments thrive on the banking system, which is fueled by usury masked as “interest.”
It keeps the machinery running through endless debt.
Consumerism is on life support. The signs of brain death are already there — inflation, instability, and inequality. It’s only a matter of time before the plug is pulled and its death is announced. The question is: what comes next… and are you ready?
3- The People are More Angry than Ever
People are tired, frustrated, and burned out from this never-ending hustle culture of chasing more. I have spoken with doctors, professors, traders, teachers, and marketers, and everyone agrees that they are stressed and overwhelmed. If you’re not burned out, please comment on this post; I’d like to know how you do it.
When people are tired, they become angry and fight, and then change happens. The 2025 Edelman report (issued by the largest public relations firm in the world) shows that 1 in every two young adults (<35 years) approve of using hostility as a means to drive change. (Report, 2025):
Newer generations tend to agree on the following to drive change:
Attack people online
Intentionally spread disinformation
Threaten or commit violence
Damage to public or private property.
People are reacting with resentment, grievance, and violence. I expect this trend to grow. As the younger generation dominates to replace the older ones, the percentage of people practicing and advocating hostile activism will soon be more than half the world.
The world is getting more polarized than ever. But both poles are doing it wrong. There’s another way to do things, which I’ll discuss throughout the rest of this article.
4- Will you be forgotten in the dead system or among the new generation of leaders?
People worldwide have grievances toward governments and businesses, but not all share the same outlook for the future. In most developed countries (think France, the UK, and Spain), less than 1 in 5 people believe that the next generation will be better off, compared to almost 3 in 5 in the rest of the world.
But which vision will manifest? The dark, gloomy, competitive landscape of today’s world or the bright ecosystem of a forward-thinking change? A world of fear or a world of peace?
It all depends on YOU.
The future depends on us. Will we read these words, close our phones, and go back to work, day after day, forgetting that we need to take action today? Or will we start to rethink the establishment, look internally, and identify areas where we feed the mainstream ecosystem of materialism and consumerism as buyers and entrepreneurs?
Recent history shows that exciting changes always happen in times of hardship!
Although fear-driven businesses, monopolies, and pollution-heavy industries have long been celebrated, there has always been a rise of countermovements that are stepping up and bringing fresh perspectives. A positive change is happening, and people with intuition can see it so well. That’s what history teaches us.
As an entrepreneur, you must plan and book your place among the winners when that positive change happens. Will you be forgotten in the dead system or among the new generation of leaders?
5- It All Starts with a Great Leader in the Business of Peace
People worldwide are shifting to a cause-driven mindset, and it’s all happening because people are angry. This mindset prioritizes safety, peace, quality, and experiences over material accumulation. It focuses on relationships and personal and universal growth.
People are willing to pay for expensive products if they meet their values. Starbucks, McDonald's, and insurance companies like AXA have all been hit hard by a boycott because they failed to support the values of a large segment of their customers.
I always choose value-driven people as my audience for two reasons:
I am a value-driven customer and boycott companies that don’t align with my values. I’d love to be part of the like-minded community as both a buyer and seller.
The data shows that value-driven people will rule the next phase of our future.
Peaceful activism puts the responsibility over the shoulders of brands to take action now.
In 2025, it’s not about marketing with cheap tactics but about being authentic and advocating for change.
Brands can compensate for the value lost in the wasteful cycle by offering a point of view and supporting a cause.
This is something people pay for; it’s called thought leadership.
People want their values validated and suspicions confirmed, and they are eager to find a leader. People donate and fund environmental organizations; for that reason, they don’t get any products in return, but it helps them make the change they want to see in the world.
6- Surviving the Crash as a Legendpreneur
The trend of layoffs around the world is skyrocketing. I’ve experienced two of them. I decided to leave the system’s institutions. Instead of seeking a job, I chose to own my time, start my own personal brand, and build thought leadership around cause-driven personal brands. I want to survive the crash because I recognize the avalanche happening, and I want to guide people out of it, one step at a time.
Consider these two examples if you're building a personal brand and wondering whether values and business can truly coexist.
Simon Squibb, founder of HelpBnk.com, is all about helping people help people. He is not your typical entrepreneur; Simon started his first business while homeless at just 15 and later sold his agency, Fluid, for more money than he’ll ever need. With over 14 million followers on social media, he’s spreading the word through a movement and inspirational street interviews.
Patagonia. What began as a small climbing gear company grew into a $3 billion brand with its peaceful environmental activism.
That’s almost 1 million ounces of gold!
I converted that number into gold ounces on purpose. The current system is falling, taking dollars and all modern paper money with it. It’s a bold statement, but it can’t be more true.
The main indicator of the death of consumerism as we know it is the price of gold versus the main world currency, the US Dollar. Current gold prices are skyrocketing, reaching an all-time maximum. In other words, the dollar is losing its battle against real money: gold.
The dollar's value is experiencing an exponential decline, stressing the economy worldwide. The BRICS countries are forming a new currency, and Trump is preparing for a new crypto:
"We're embracing the future with crypto and leaving the slow and outdated big banks behind," Trump said in a video posted on X.
Everyone knows the crash is coming. The system is falling, and a new currency won’t save the world.
We need a new strategy.
When your mission is clear, your message is real, and your impact is felt, people buy from you and believe in you.
That’s why Patagonia and Simon are exponentially growing. This is the key for solopreneurs: You don’t need a massive team to make a difference—you need confidence, clarity, and the courage to show up with purpose. Legacy starts here, and your people will rally.
As an entrepreneur, people will support you even if you have nothing to offer but your voice, words, and thoughts.
You need to fill in that gap of lost value by:
Communicating your Point of View
Tell people how you see the truth from your point of view and why it matters
Supporting Higher Values
Stand for a cause to help people who share your values.
That’s sustainable, evergreen, and can change people’s lives and add life to products. A personal brand isn’t a fundraising brand or a non-profit organization. It’s a business model offering valuable physical products and a valuable purpose.
You already have what it takes to start:
You fight for a cause.
You have expertise and solutions.
You want to bring a transformative idea to the world.
You want to make the world a peaceful place.
The Bottom Line:
We are at a critical time in history, and an economic crash is coming. If you want to survive, you have to think differently.
Don’t depend on your corporate or academic job.
Start a personal brand and exit the system.
You don’t have to leave your job; you only need to start your own personal business.
If you don’t know where to start, I’ll ask you some questions to help you understand your direction. Subscribe, message me, and let’s chat.